YOUNG LIONS Art direction
Cannes Young Lions is a contest dedicated to the young talent of the advertisement industry: the students, young creatives and young directors. The Film category consists on a brief given to each team made up of a Creative Director and Art Director, and have 2 days to plan, direct and execute a 1 minute ad. Qualifying rounds are held in each country. These are screen stills of the entries for both rounds that qualified Ernesto Campabadal and me. Press Mention
Round 1: Campaign against drinking and driving. Concept: "Driving sober makes you one of the good guys"
Round 2: Campaign for organ donation. Concept: "Let others live when you leave"
All works © Federico Rodriguez Morice 2012. Please do not reproduce without the expressed consent of Federico Rodriguez Morice.
